Regardless of what you’re selling, having a solid, effective sales pitch is crucial. Taking the time to craft your pitch allows you to consider your target audience and the information they want to see. When it comes to orchestrating a sales pitch that results in a deal, there are a few specific elements that can be considered essential.

 

Research

Those who want to sell something commonly have identified a problem and are offering a solution. Understanding the needs, desires, and reservations of potential buyers is important for establishing a connection beyond the value of the product or service. When composing and presenting your sales pitch, being able to demonstrate your knowledge of the problem, existing solutions, and common concerns shows potential buyers that you are informed and prepared. In order to properly pitch a product or service, you need to fully understand the concerns of individuals who are in your target audience.

 

Story

One of the most influential and successful marketing tactics of the modern era is storytelling. In addition to factual information found in your research, potential buyers want a personal element to which they can relate. In order to secure a sale, you will need to appeal to both logical and emotional desires.

It isn’t enough to simply tell a story in order to obtain a sale. The key to this practice is relevance. Your story needs to be told in a meaningful manner that correlates with the focus of your pitch in some way. Telling stories about individuals who have been satisfied with the product is a common practice; building on this tactic and imbuing the stories with personal and sensory details encourages additional connections and prompts sales.

 

Solution

As mentioned previously, a sales pitch usually aims to solve a problem or address a pain point by promoting a product or service. In that case, the pitch must include an effective, compelling solution that suits the needs of an audience. Two of the primary challenges that accompany this endeavor are convincing an audience that this item or service is not only worth their money but is also better than anything competitors have to offer. Focusing on end results rather than the intrinsic function of the product or service.

 

Following up with your audience after a sales pitch is also an essential part of the process. Whether they already decided to purchase your product or service or they were on the fence after your pitch, reaching out to them afterward shows that you care about them as a customer and individual. Thinking of a sales pitch as a conversation is beneficial for putting all of the above elements into practice.